As any indie author knows, writing the book is only half the story, the other half is flogging ourselves to death always trying to think of new and original ways of generating a few sales, and those even more elusive reviews. I don't know about anyone else but I can have some months where I do quite well, a decent amount of sales, then others - well, least said the better.
It's great that self publishing has now come into its own and we can get our work out there and read, hold our books in our hands, see them downloaded. What I find so unfair for indie authors everywhere is that their talent goes largely unrecognized. I can't comment on my own books. There will always be authors who are better than me and worse than me, stories that are better than mine and worse than mine and it's all subjective, but by and large the quality of the indie authors' work that I have read has been superb. The majority of it is easily on a par with traditionally published authors and I still find myself asking that same question, what exactly are agents and publishers looking for? I've read some utter rubbish that someone 'in the know' has deemed fit to represent and publish when I could barely struggle to the end of the book or indeed have given up as it's been so poor, yet many talented indies face rejection after rejection - and don't get me started on celebrity memoirs that make a fast million for all concerned!
I read mainly indies now. The last traditionally published book I read was Jilly Cooper's Mount and I thoroughly enjoyed it as I have most of her Rutshire Chronicles and although she is an excellent writer so are lots of undiscovered indies. I find it soul destroying for myself and other indies that we work so hard, putting our hearts and souls into our books for very little recognition.
Looking at the various marketing techniques that indie authors use, it all seems very hit and miss and I still draw the same conclusion. It isn't enough just to have the talent to craft a story and promote it, we all need an element of luck, right place, right time, and I think it doesn't go amiss if your face fits either. I don't think there's any magic formula. All we can do is keep on keeping on and just hope that one day that little bit of luck comes for us.